08 11 / 2011
"Those who attend our weekday matinees (and often make up a significant percentage of weekend matinee audiences as well) are the same people who have been attending and supporting theatre throughout their lives. They do not suddenly appear at our box offices at age 70 simply because they have nothing else to do, but rather because they value what we do. Indeed, they may have vast knowledge of theatrical work dating back a half-century or more. Instead of being vestiges themselves, they may in fact be untapped resources, not simply fans to be shunted into our volunteer usher or docent corps. And to be perfectly honest, if we have and continue to play meaningful roles in their lives, we may receive their support even after they can no longer sit in our seats."
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